If you use TikTok Instagram for lead generation for your Shopify store, than you definitely know the frustration of getting your potential customers to actually get to your website.
With most social media apps only allowing you to put one link in your bio, it requires you to become creative with getting your potential customers to where you actually need them to go.
Most Shopify storeowners turn to third-party providers such as Linktree and Leadpages, but they often forget about there own website.
Now if you aren’t worried about your traffic and analytics then one of the third party tools will be great for you. But if you want to keep track of your analytics, want to know where your traffic is coming from and what they are looking at then keep reading.
With Linktree, you are able to create a landing page with external links to anywhere you want including social media pages, third-party landing pages and links to your website. You put your Linktree URLl in your Instagram bio and your visitors choose from the list.
What happens after they click a link?
Where is the action recorded?
With every tool you have your pros and cons, one of the main downsides of Linktree is that after your visitor clicks a link in your bio Instagram records the click, then they are directed to Linktree. Once they arrive on Linktree, they click one of the provided links and then they are directed to the selected page.
If you don’t have your website listed, they will never make it there.
When using a third-party provider for your TikTok or Instagram landing page, you are creating a “break” in your analytics. When you view your analytics to find out where your traffic is coming from instead of the actual source, it will be filed under “other” instead of the true source. When your traffic can’t be tracked, you can’t gauge where your traffic is coming from so you know which of your marketing efforts are working and which are not working. This is major when you begin paying for ads on different platforms and when you are shaping your ads audience.
Not only does LinkTree break your funnel but it also negatively impacts your SEO score. Having Linktree as an intermediary means that you may lose clicks along the way, as your customers might not keep click through to your content after reaching Linktree. Instead
Many shoppers have also reported people feel the look of Linktree can negatively impact the look of your brand
Meet Easy Link Tree for Shopify, Easy Link Tree let's you create custom link trees in your Shopify store all without any code.
To get started download the app to your store and start adding links and titles to your link tree. When done, press Save and a page will automatcally be created in your store which you can add to your navigation and/or copy the url.
The Pro plan, which is $4.99 a month, lets you add unlimited links and customize the style of your link tree page. This is cheaper than LinkTree's Pro plan for $7 a month plus you get the added benefit of boosting your SEO score and decreasing your bounce rate.
Hope that helps explain why LinkTree could be damaging your Shopify business and how Easy Link Tree can help. If you ever have any questions we offer 24/7 free customer support, just reach out to firstname.lastname@example.org.