Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64–85% more likely to buy after watching a product video — this is one marketing force you can’t afford to ignore.
The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic.
The easiest way to embed videos in your online store is by using the Easy Tok app currently available on Shopify. This app allows you to embed videos from Tik Tok on your home page and product pages and saves you time from having to create new videos from scratch.
Shopify has also started introduction functionality for adding mp4s to photos on product pages. Please check your store theme to see if this feature is available for you.
TikTok is moving into e-commerce. The company announced yesterday an expanded partnership with e-commerce platform Shopify, as well as a pilot test of TikTok Shopping among select Shopify merchants across the U.S., U.K. and Canada in the weeks to come.
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