Why all E-commerce Stores Need to Be Using Videos

Why all E-commerce Stores Need to Be Using Videos

Considering that video now appears in 70% of the top 100 search results listings, and that viewers are anywhere from 64–85% more likely to buy after watching a product video — this is one marketing force you can’t afford to ignore.

Take a look at these surprising video statistics:

  • 62% of consumers watch product review videos before making a purchase.
  • 84% of consumers surveyed were convinced to buy a product or service after watching a brand’s video.
  • 97% of video marketers reported that video increased user understanding of a product or service, and 76% reported video helped them increase sales.
  • Including a video on your landing page can increase conversions by more than 80%.
  • 56% of consumers believe that a company should have video content on its website.

The great thing about online video is that people vastly prefer watching over reading (just consider the last time you watched the news versus reading a newspaper!) It spans nearly every industry and demographic.

How to start using videos in your E-commerce store:

The easiest way to embed videos in your online store is by using the Easy Tok app currently available on Shopify. This app allows you to embed videos from Tik Tok on your home page and product pages and saves you time from having to create new videos from scratch.

Shopify has also started introduction functionality for adding mp4s to photos on product pages. Please check your store theme to see if this feature is available for you.

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